Garms
GARMS is a woman owned, small-batch fashion boutique, located out of Chicago, IL. Their owner, Kaitlyn Rodenbucher, emphasises the use of good styling as the pillar for her shop. GARMS offers versatile yet elegant and fashion forward clothing options that allows wearers to transform their look effortlessly, from day to night.
As GARMS’ marketing and content intern, I created email newsletters, social media content, design the monthly content calendar, assisted in creative direction, and support SEO efforts. The emails I created had an average 36-55% open rate.
GARMS Website:
https://garms.shop
The Spring Summer 2024 Creative Brief was utilised to define GARMS as an organisation, define their consumer profiles, provide inspiration references for upcoming social campaigns, and define key deliverables for the upcoming season.