Garms

GARMS is a woman owned, small-batch fashion boutique, located out of Chicago, IL. Their owner, Kaitlyn Rodenbucher, emphasises the use of good styling as the pillar for her shop. GARMS offers versatile yet elegant and fashion forward clothing options that allows wearers to transform their look effortlessly, from day to night.

As GARMS’ marketing and content intern, I create email newsletters, social media content, design the monthly content calendar, assist in creative direction, and support SEO efforts. Currently, the emails I have created have an average of a 36-55% open rate.

GARMS Website:
https://garms.shop

The Spring Summer 2024 Creative Brief was utilised to define GARMS as an organisation, define their consumer profiles, provide inspiration references for upcoming social campaigns, and define key deliverables for the upcoming season.

social stories

#GARMS

#GARMS

email campaigns